Instagram has emerged as a popular social media platform as it allows users to condition and upload pictures as per their requirements. The company is always researching the best possible ways to offer engagement to users and help them share their feelings and emotions with their followers. The latest offering is the inclusion of original video series feature that would surely leave a fine impression among the Instagram followers with exciting moments.
Look at some statistical figures and you would know why Instagram has emerged as the most preferred photo sharing social media app.
Instagram Has Surpassed Other Social Media Platforms
A survey conducted some time back showed that Instagram usage in the US has surpassed Twitter. 26% of adults took to Instagram in 2014 in the US. Therefore, there had been a hike of 3% when compared with the Twitter usage.
Instagram claims that around 300 million netizens use this platform to make fruitful engagements, on a monthly basis. More than 30 billion photos have been shared on Instagram since its launch in 2010. 49% of users use the photo-sharing app every day. The photo sharing app company projects to tap 50.6 million users by 2016. That’s the ambitious sign of the company.
How the Video Series Feature Attained Popularity in Short Time?
Still photos attract the attention of viewers quicker than texts. However, in order to create an engaging proposition, the addition of voice as well as the right deployment of live situations makes the attention more promising. Instagram’s latest debut into the video series has proved that live actions can definitely drive engagements.
Look At the Following Example
If you are offered a chance to watch a half hour comedy show, you may feel bored. What if is presented in the form of 15-second thriller?
Some independent filmmakers from Britain have started making 28-episode series on Instagram every day. Shield 5 which revolve around a story of a security worker John Swift created suspense after three episodes when he was sought by the police after confirming that he murdered his female superior.
The Director of Shield 5 Anthony Wilcox said that he spent around $21500 to produce the series. The aim was to not to make money.
According to Anthony, he put is an effort to engage the audience in a new medium. Therefore, he got the chance of displaying his talent. The video series was launched on February 3 and to the surprise, the account fetched than 13500 Instagram likes and enormous Instagram followers. Now, Antony hopes that the series would help him to find a producer who can convert it into a commercial film.
Video Series Is Persuasive
Video series is more persuasive than other types of contents as human brains require emotional input for making decisions. No technology is better at conveying emotions than video. Video caters to auditory and visual systems of the brain.
Video picks up cues like facial expressions, body language, music, and imagery. This creates an emotional bond, which influences person’s actions and choices.
Video Series Build Credibility and Trust
Video allows you to more synchronize with your viewers. It helps you at reinforcing your message eye contact, phrasing and intonation that clarify your intention. Viewers can watch you, share your emotions and build a relationship with you.
Raises Your Visibility on Web
Search engines look for signs that show your content is engaging. This also helps search engines to award high ranks during the organic search. Nothing boosts engagements as video does. The presence of video on webpage raises the appearance rate by 53 times on the first page of major search engines.
By taking inspiration from Anthony, you can promise your business with applauded returns. Why not start your campaign with the video series feature today?
Author Bio – Han Brown is a social media strategist. He develops video series for his clients and deploys best strategies for fetching substantial Instagram followers.
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