International Spirit and Beverage Group, a Houston TX based leading importer, producer, licensor as well as marketer of finest range of alcoholic beverages is now on the go to undertake major brand tie-up in order to spread its product awareness. With the premium quality wine and spirit brands in its product portfolio consisting Besado Tequila, CAVODA Vodka and Dziaq Liqueur, ISBG has been one of the praiseworthy beverage producers worldwide. The group is led by Alonzo Pierce as the group’s Chairman and Managing Director. In the recent times, Alonzo Pierce ISBG has teamed up and signed a multi-year sponsorship program with the most popular New York Football Giants, an esteemed sports club, having heritage as well, star image all across America.
The whole idea this sponsorship would be product positioning of Besado Tequila as well as CAVODA Vodka brands in European countries. Announcing this noteworthy teaming up in a press conference, the company’s MD Alonzo Pierce boasts that the community is confident the tie-up would be proved beneficial to highlight the finest products of ISBG to millions of wine lovers across the world. As reported, the partnership contract is likely to continue for a period of 5 years. Meanwhile, for the instigation of this affiliation, Alonzo Pierce ISBG has initiated its foremost step and has pleasure to open up ‘Club CAVODA’ an innovative project in MetLife Stadium in NY. No wonder, when it comes to the American football enthusiasts, the MetLife ground situated in New York City as a special meaning.
Apart from Club CAVODA, ISBG has a series of campaigning programs which would be focused on its newly launched wine and beverage items in American market. As per the agreement made between the parties, it has been reported that ISBG would be given usage rights from New York Giants for its trademarks. Other than New York, this trademark will be used by ISBG group for product promotions in New Jersey and Texas and Connecticut. CAVODA Vodka, Besado Tequila and a few more brands will be positioned while these trademarks are planned to be used in stores and other advertising. According to the Chairman Alonzo Pierce ISBG and Jeff Freiberger COO that being a group that values relationship; ISBG is hopeful that this attachment with the Giants as well as MetLife Stadium would be a long lasting successful endeavor.
The Group is also confident that the brand image of York Giants and its heritage value will be useful for the brand building of the exclusive wine products from ISBG house. Mike Stevens, who is the Chief Marketing Executive of New York Giants, said in the press meeting that, for York Giants this association and ISBG’s passion for football is remarkable. In his speech, conveying his gratification to ISGB management people the CME said that the kind of cooperation received from ISGB would be helpful for the club and its footballers. Thus, this contract would be mutually beneficial for both parts.Alonzo Pierce ISBG believes the Giant’s platforms will be proved as an excellent media to position its brand image in international market.
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