The DVLA contact number and other government services won’t be of any use if your automotive business isn’t attracting any customers. These days, the automotive industry is huge and so it’s important that you know how to market yourself, set attractive and competitive rates and become known for both quality and speedy services. Here are some smart tips that can help you improve your automotive business and marketing tactics.
· Create a Blog
Blogs are often overlooked these days. They aren’t just a place where people express their feelings! In fact, a blog is a really great way to advertise yourself online, improve your rankings on Google and show your potential clientele what your company does. Simply create your own website, and be sure to provide regular content that is interesting to customers. Be sure to use keywords that people are likely to search for, and most of all, post regularly! All of this combined will result in high traffic and a positive, upwards trend in the amount of customers you serve.
· Send Reminders
Want return customers? Well, have a means to get in touch with your customers! Try and take down their number or email address whenever you serve somebody, as long as they consent. Then, you can provide your customers with regular reminders about what needs doing to do their vehicle. For instance, you can send a regular email or text message to say that their oil needs changing, or that their MOT will be due soon.
You can get software that does all of this automatically for you, so it’s really easy. Purchase appropriate software and all you will have to do is enter the email addresses of the customers you serve, as well as the information about when the emails will need to be sent. This will often result in return customers, and even gives you the chance to inform them of the low prices that you can offer. You’ll get to them before anybody else can!
· Contact Old Clients
If you haven’t seen some clients for a while and Christmas is coming up, then send them a card from the company! This is a friendly way of reminding somebody that you haven’t seen them in a while, as well as an opportunity to wish an old friend a very happy Christmas. It’s a small and inexpensive gesture that shows that you really care about your customers. You could also send cards for:
· Hannukah
· Easter
· Birthdays
· Network
Networking is absolutely essential in business, so you should take some time to find non-competing businesses that you may be able to assist, or that may be able to help you. For instance, you may want to strike up a deal with a local car dealership, asking them to promote your services in return for you promoting their dealership. This can provide benefit to both of you, and gives customers a chance to work with two companies that offer only the very best. So remember, only choose to network with the very best, most affordable and friendly companies in your local area! You may also want to network with other companies, like:
· Car par suppliers
· Car wash companies
· Marketing firms
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